COOKIE POLICY

Decidr | chunera.sg
Effective Date: 3 October 2026

WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your browser, remember your preferences, and collect information about how you use the site.

Cookies do not typically contain information that directly identifies you, but they may be linked to personal information stored about you.

HOW WE USE COOKIES

Decidr uses cookies to:

• Ensure this website functions correctly
• Understand how visitors use our site
• Measure the effectiveness of our advertising campaigns
• Remember your cookie consent preference
• Improve your experience on return visits

TYPES OF COOKIES WE USE

We use four categories of cookies on chunera.sg:

1. STRICTLY NECESSARY COOKIES

These cookies are essential for the website to function. They cannot be disabled.

What they do:

• Enable page navigation and form submission
• Remember your cookie consent preference (set by CookieYes)
• Ensure security of form submissions

Examples:

• Cookie consent preference cookie (set by CookieYes plugin)
• Session cookies (WordPress)

Duration: Session or up to 1 year (consent preference cookie)

These cookies do not require your consent as they are essential to the operation of the website.

2. ANALYTICS COOKIES

These cookies help us understand how visitors interact with our website by collecting anonymous usage data.

What they do:

• Track which pages are visited and for how long
• Identify how visitors arrive at our website (search, social, direct)
• Measure which content is most useful
• Identify technical issues

Provider: Google Analytics 4 (GA4)

Cookies set:

• _ga — distinguishes unique users
  Duration: 2 years
• _ga_[ID] — maintains session state
  Duration: 2 years
• _gid — distinguishes users (24-hour)
  Duration: 24 hours

Data collected by Google Analytics is anonymised and aggregated. IP addresses are anonymised before storage. Google's privacy policy: policies.google.com/privacy

These cookies require your consent.
You may withdraw consent at any time via the cookie preference centre.

3. ADVERTISING AND REMARKETING COOKIES

These cookies are used to show you relevant content and advertisements based on your visit to chunera.sg.

What they do:

• Record that you have visited chunera.sg so we can show you relevant ads on other platforms
• Measure whether you completed an action after seeing an advertisement (conversion tracking)
• Prevent the same advertisement from being shown to you repeatedly
• Build audience segments for targeted advertising

Providers and cookies set:

Meta (Facebook) Pixel:

• _fbp — identifies browsers for advertising delivery and measurement
  Duration: 90 days
• _fbc — stores click identifier when you arrive via a Facebook ad
  Duration: 90 days

Purpose: Facebook and Instagram remarketing and conversion tracking Facebook's privacy policy: facebook.com/privacy/policy.

Google Ads:

• _gcl_au — measures advertising conversion events
  Duration: 90 days

Purpose: Google Search and Display remarketing and conversion tracking Google's privacy policy: policies.google.com/privacy.

These cookies require your consent.
You may withdraw consent at any time via the cookie preference centre.

4. FUNCTIONAL COOKIES

These cookies enable enhanced functionality and personalisation.

What they do:

• Remember form completion progress
• Enable embedded tools to function correctly (Zite form quiz embed, Calendly booking widget)
• Enable the WhatsApp chat button

Providers:

• Zite form — assessment form embed
• Calendly — appointment booking embed
• WhatsApp Business — chat button

These cookies are set by third-party services embedded on our pages.
Each operates under its own privacy policy.

Duration: Varies by provider.

These cookies require your consent for non-essential functionality.

COOKIE DURATION SUMMARY

MANAGING YOUR COOKIE PREFERENCES

You have full control over which cookies are active on your device.

Option 1 — Cookie Preference Centre:
Click "Manage Preferences" in the cookie banner that appears on your first visit. You can update your preferences at any time by clicking the cookie settings link in the footer of this website.

Option 2 — Browser Settings:
You can configure your browser to block or delete cookies. Note that blocking all cookies may affect the functionality of this website.

Browser guides:

• Chrome: support.google.com/chrome/cookies
• Safari: support.apple.com/safari-privacy
• Firefox: support.mozilla.org/cookies

Option 3 — Opt-Out Tools:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Meta ad preferences: facebook.com/ads/preferences
• Google ad settings: adssettings.google.com

Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

THIRD-PARTY COOKIES

Some cookies on chunera.sg are set by third-party services embedded in our pages. We do not control these cookies. Please refer to each provider's privacy policy for details of their data practices.

Third-party services used:

• Google (Analytics and Ads)
• Meta / Facebook (Pixel)
• Zite form (assessment forms)
• Calendly (appointment booking)
• WhatsApp Business (chat button)

reCAPTCHA

This website uses Google reCAPTCHA to protect forms from spam.
reCAPTCHA sets cookies to assess whether form submissions are from humans or automated bots.
This service is subject to Google's Privacy Policy (policies.google.com/privacy) and Terms of Service (policies.google.com/terms).

UPDATES TO THIS COOKIE POLICY

This website may contain links to external websites. These sites have their own privacy policies and we accept no responsibility for their content or practices. We encourage you to review the privacy policy of any external site you visit.
 

9. SOCIAL MEDIA

We may update this Cookie Policy as new cookies are added or existing cookies are changed.
The effective date at the top of this page reflects the date of the most recent update.

We recommend reviewing this page periodically.

CONTACT

For questions about our use of cookies:

John Koh
Email: john.koh@chunera.sg
Website: chunera.sg

This Cookie Policy applies to chunera.sg only